Gavin Choo is the Co-Founder and Principal Trainer of FutureSkills Institute. He has over 13 years of experience working in the Marketing & Advertising industry in various roles such as sales, marketing, and business development, plus over 4 years of experience in Professional Training and Coaching. Gavin has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Inbound Marketing Certification, HubSpot Social Marketing Certification, and HubSpot Content Marketing Certification. As a Digital Marketing authority, Gavin uses his expertise to train and upskill professionals to become experts in Social Media Marketing, PPC, and SEO, among others, whilst giving back. At present, he delivers training/workshops for/on behalf of the likes of the Singapore Institute of Retail Studies, Management Development Institute of Singapore (MDIS), Lithan Academy, and Aventis Learning Group, to name but a few. Gavin is also the co-founder and Managing Partner of Disruptive Digital, a full-service digital agency based in Singapore that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. Over the years, he has had the pleasure of working with some truly outstanding brands, companies, and organizations such as Wachsman, ST Synthesis, SEIKO Manufacturing (Singapore), NetLink Trust, Amore Fitness, Agency for Integrated Care, Association of Small and Medium Enterprises, among many others.